FLANKE started with the bold ambition: to create sportswear that team athletes don’t just wear, but rely on. As a DOIT brand, it was more about setting new standards in performance wear individualization than following trends. We knew the only way to achieve this was by designing every piece with the athlete’s journey in mind, from training to triumph.
The process began by listening. Athletes rarely talk about what works, but are quick to point out what doesn’t. We dug deep into these insights, asking the right questions and challenging assumptions. What’s the one thing that could elevate their performance? How could we remove distractions and let them focus on what matters? These questions made us rethink every detail, from fabric choice to fit, always keeping the athlete at the center.
Designing FLANKE wasn’t just about solving problems—it was about creating opportunities. We experimented with cutting-edge materials, tested countless prototypes, and pushed every boundary until we found the perfect balance between form and function. The result was a line of gear that feels invisible but performs when it counts. Every garment was built to adapt, stretch, and support without compromise.
Once FLANKE launched, athletes didn’t take long to notice the difference. They reached new levels of comfort and performance, trusting their gear to keep up with them in any condition. That was our ultimate win: seeing our vision become part of their success stories. Not stopping here, we kept refining, innovating, and evolving. One sport-related Use case by another, trying to keep the bar high till today.
Looking back, the journey of FLANKE has already taught us more than we expected. It reminded us that the most convincing design solutions come from listening, collaborating, and constantly pushing for better. The FLANKE project, which is growing weekly, reflects our passion for sports and movement culture. Great stuff arriving…
