High-performance rowing apparel for style-seeking perfectionists.
We are deeply rooted in water sports, so we dare to say that developing the rowing apparel brand EVUPRE is in our DNA. To produce the brand strategy of EVUPRE, as well as delve into the functional details of the clothing production line, there are two key factors to this project: know your trade and be open to learning.
EVUPRE shows a strong connection to the rowing sports, starting with the name resembling a neologism derived from the old French starting commands of a 2k rowing race. The brand spectrum encompasses the vast heritage of rowing over centuries, influential rowing nations and athletes, as well as cross-sport influence (cycling, CrossFit, cross-country skiing, water sports).
The highest range of motion, lightest and most robust materials, selective customers, and harsh weather conditions illustrate some of the constraints that make this demanding project so challenging. Is rowing fast easy? – No, but it’s worth it, and we will keep it sharp, dressed, and functional. Outstaffing national teams, youth athletes, master’s rowers, weekend warriors, and recreational rowing enthusiasts.
