Finding the right brand and product strategy together with DOIT. Strategy can give you a GPS, not just a compass Without it, it’s like drifting in the Bermuda Triangle, hoping to land success magically. Strategy tells you where you’re going, why it matters, and ideally, how not to waste fuel too.
A clear brand and product strategy defines who you are, what you offer, and why it matters. Without it, your team and customers are left guessing. Strategy aligns vision, mission, product design, marketing, and company culture. Clarity builds consistency, and consistency builds trust. Let’s elaborate on the ship, the map, and the GPS.
We all heard about Frankenstein products originating from a weird game of “feature bingo”
So be more than just “another option” – win hearts and wallets. The right strategy ensures you don’t just sell something — you connect. Because nobody brags about their “pretty okay” new Golf club. They talk about the moment when it changed the way they played the sport.
The Job to be done is to give your customers enabling products and experiences. They make brand desirable from within. It’s not only creating brand recognition – it’s the fusion of brand memories with great emotions. It’s a tropical sunset going down with some margaritas. Enjoy.
1. Branding & Brand Strategy
- Shaping distinctive brand identities — from striking logos to harmonious color palettes and refined typography
- Crafting narratives that resonate and positioning brands where they belong: at the heart of their audience
- Leading transformative rebranding journeys with clarity and vision
2. User Experience (UX) & User Interface (UI) Design
- Uncovering user needs through research and translating insights into seamless journeys
- Designing elegant and intuitive interfaces that delight and convert
- Perfecting digital experiences through data-driven optimization and smart A/B testing
3. Product Design (Physical & Digital)
- Bringing ideas to life with innovative product designs, from sleek consumer electronics to everyday essentials
- Designing intuitive digital products — elegant apps and robust SaaS solutions that empower users
4. Service Design
- Orchestrating holistic service experiences from the very first touchpoint to lasting impressions
- Creating moments that matter across every step of the customer journey
5. Design Thinking Workshops & Innovation Consulting
- Inspiring teams through immersive Design Thinking sessions
- Sparking creativity in co-creation and ideation workshops
- Accelerating innovation with agile, purpose-driven sprints
6. Web Design & Digital Strategy
- Building digital experiences that captivate — responsive, intuitive, and consistently on-brand
- Shaping content and visual narratives that make digital channels shine
7. Packaging Design
- Designing packaging that speaks — creating standout shelf presence and memorable unboxing moments
- Championing sustainable solutions that blend beauty with responsibility
8. Interior & Spatial Design Consulting
- Transforming spaces into experiences — from visionary office environments to captivating retail and trade fair concepts.
- Curating atmospheres where brand and audience connect naturally
9. Corporate Design Guidelines & Manuals
- Codifying design excellence into clear, elegant guidelines
- Enabling consistency through training and meticulous brand audits
10. Design Operations & Process Consulting
- Building design teams that scale and inspire
- Implementing systems and tools that foster creativity and efficiency