In the heart of Austria, TMK Obertrum has been carrying the sound of folk music for generations. Their performances are more than just concerts—they are living expressions of culture and history. When they approached DOIT, it wasn’t just about refreshing their image; it was about capturing the very soul of their music and translating it into something modern yet timeless. We aimed to create a visual and digital presence that honored their deep roots while striking a chord with a new audience.
TMK Obertrum is a testament to our belief that brands aren’t just built—they’re lived. Through this collaboration, we brought to life a digital platform that doesn’t just inform but inspires, driving TMK’s digital growth while setting new standards for what a folklore brand can achieve online.
Every project begins with a story; for TMK Obertrum, that story is rich in history and tradition. We immersed ourselves in their world, exploring their origins, performances, and vibrant community. We found a delicate balance: a group steeped in folk traditions but with a vision to remain relevant in an ever-evolving digital age. Likewise, we knew the key would be blending the old with the new, creating a familiar and fresh identity.
As we moved forward, our creativity was guided by one central idea—tradition, reimagined. From the outset, we worked closely with the group, ensuring that every element we designed would resonate with their values. The logo we crafted became a visual representation of this harmony. It was bold yet respectful, evoking the spirit of their heritage while embracing modern design principles. But it wasn’t just about how it looked, but how it made people feel. Their website followed the same philosophy. Every corner of it was carefully designed to reflect the warmth of Austrian folk music while offering the sleek functionality of a modern platform. We used earthy tones, crisp visuals, and intuitive navigation, ensuring every visitor could effortlessly explore their music, history, and upcoming performances. It wasn’t just a website; it was an invitation into their world—one that easily bridged generations and musical styles.
Once launched, the impact was immediate. Long-time fans felt a sense of familiarity with the new identity, while its modern appeal drew new audiences in. TMK Obertrum’s presence in the digital space transformed, creating deeper connections with their audience and making their rich heritage more accessible than ever before. And as their story continues, we’ve stayed by their side, ensuring that their identity evolves alongside their music, keeping them in tune with tradition and the future.
DOIT didn’t just give us a new logo or website—they gave us a way to share our story with the world. There were moments when we weren’t sure how to balance our history with the modern touch we needed, but the team at DOIT understood our vision from the start. They were always open to feedback, and their creativity was inspiring. The process was full of ideas and collaboration, and in the end, they helped us create something that feels authentically ours.”
