RBO Ing. Stöckl GmbH is a family-run gem in the heart of Austria’s vintage motorcycle scene. For decades, they have been the go-to source for enthusiasts seeking rare parts for Puch motorcycles and other iconic brands, such as KTM, Lohner, and BMW. But their journey wasn’t just about keeping classics on the road; it was about preserving a piece of history, and that’s where DOIT stepped in—to help their brand match the timeless charm of the machines they cherish.
It all started with a simple yet powerful question: How do you bring a brand rooted in nostalgia into the modern world without losing its soul? The answer wasn’t immediate, but through careful research and conversations with the RBO team, we began to see the outlines of a story waiting to be told. We dove deep into the world of vintage motorcycles, understanding not just the technical side but the emotional connection these machines create. This was more than a branding exercise; it was about capturing a legacy.
Once we had the essence, the creation followed naturally. Every element, from the logo to the corporate identity, was designed to feel as though it had always belonged. The logo, bold yet timeless, became the cornerstone of their visual identity, while the corporate guide ensured consistency across all touchpoints. Our team also crafted vibrant marketing materials, each piece serving as a bridge between the vintage world and today’s digital-savvy audience. Every post, every brochure told a story—not just about the products, but about the people and passion behind them.
When the new brand hit the road, the response was immediate and powerful. RBO’s refreshed identity didn’t just turn heads; it drew people in, strengthening their bond with loyal customers while catching the eyes of a new generation of enthusiasts. Sales increased, social media engagement soared, and RBO’s place as a leader in their niche was solidified. But this wasn’t just a one-time transformation. Together, we’ve built a partnership where the journey continues, adapting and evolving to keep RBO’s legacy thriving in an ever-changing market.
Working with DOIT. felt less like hiring an agency and more like expanding our team. They pushed us to think in ways we hadn’t before – sometimes even disagreeing with us, but always with the right intentions. There were moments when we debated over details, like how modern the logo should feel, and those conversations were where the magic happened. It wasn’t about making everything easy; it was about making everything right. And that’s what they deliver.”